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Privacy Policy

This policy describes how s-aga.com collects, uses, and shares your personal information.

Who We Are

s-aga.com and the SAGA Jewelry brand are operated by Sandström / Zethelius AB, Heleneborgsgatan 40, 117 32 Stockholm, Sweden. Org. nr 556874-6159. VAT SE556874615901. Sandström / Zethelius AB is the data controller for the personal information described in this policy.

Contact

Questions about this policy? Email us at hello@s-aga.com or get in touch.

What We Collect

Device Information

When you visit, we automatically collect your browser type, IP address, time zone, and how you interact with our site. We use this to make the site work and understand how people use it.

Order Information

When you buy something, we collect your name, addresses, email, phone number, and payment details. We need this to process your order, arrange shipping, and send confirmations.

Who We Share With

  • Shopify: powers our store, checkout, and payments (privacy policy)
  • Shipping carriers: DHL and CTT Express, to deliver your order
  • Meta (Facebook/Instagram): for advertising, with your consent
  • Omnisend: sends our newsletter and marketing emails, with your consent
  • PostHog: product analytics on EU servers, with your consent
  • Plausible: privacy-friendly, cookieless visitor statistics
  • OpenPanel: cookieless analytics running on our own infrastructure
  • Tally: powers our contact and newsletter forms
  • Convex: hosts our product review system (reviewer name, email, and review content)
  • Adobe Fonts: delivers our web fonts (your browser shares its IP address when fonts load)

We may also share information to comply with legal requirements.

Advertising

With your consent, we use Meta (Facebook) to show you relevant ads. You can opt out anytime through our cookie settings or directly at Facebook Ad Settings.

Your Rights (GDPR)

If you're in the EEA, you can:

  • Access the personal information we hold about you
  • Have it corrected or deleted
  • Port it to another service
  • Object to automated decision-making

Email hello@s-aga.com or contact us to exercise any of these rights. You can also lodge a complaint with your local data protection authority. In Sweden this is IMY (imy.se).

Your data is initially processed in Ireland, then transferred to Canada and the US for storage. See Shopify's GDPR documentation for transfer details.

Legal Basis

We process your data based on: your consent, fulfilling our contract with you (processing orders), legal obligations, and legitimate business interests that don't override your rights.

Retention

We keep order and payment records for as long as Swedish accounting law requires, currently seven years. Everything else we keep until you ask us to delete it.

Automated Decisions

We don't make automated decisions that legally affect you. Shopify may temporarily block IPs or cards associated with suspected fraud.

Cookies

We use cookies to make our site work and understand how people use it.

Essential Cookies

Required for the site to function. Always active.

CookiePurposeDuration
cartYour shopping cart2 weeks
country_preferenceYour selected country1 year
user_locale_preferenceYour language preference1 year
_tracking_consentYour cookie preferences1 year

Checkout Cookies

Set by Shopify during checkout. Required for purchases.

CookiePurposeDuration
checkoutCheckout session4 weeks
checkout_tokenSecure checkout1 year
secure_customer_sigCustomer authentication20 years
shopify_payShop Pay1 year
cart_currency, cart_sig, cart_ts, cart_verCart and checkout2 weeks
keep_aliveLocalization2 weeks
storefront_digestCustomer login2 years
remember_me, previous_step, tracked_start_checkoutCheckout flow1 year

Analytics Cookies

Help us understand how visitors use our site. Only set with your consent. Plausible and OpenPanel do not use cookies at all.

CookiePurposeDuration
_shopify_sSession analytics30 minutes
_shopify_yVisitor analytics1 year
ph_* (PostHog)Product analytics1 year

Marketing Cookies

Support our advertising and email marketing. Only set with your consent.

CookiePurposeDuration
_fbpFacebook advertising3 months
omnisendSessionID, omnisendAnonymousIDOmnisend email marketingup to 1 year

Managing Cookies

You choose which cookies to accept when you first visit. Change your preferences anytime through our cookie settings or your browser. Blocking cookies may affect site functionality.

More info: www.allaboutcookies.org

Do Not Track

There's no industry standard for "Do Not Track" signals, so we don't respond to them.

Changes

We may update this policy for operational, legal, or regulatory reasons.

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